Wondering on how to boost engagement on Facebook in the coming year? Here are five super simple rules to follow.
People love quotes. They wear them on t-shirts, put them on walls, put them on their desktops and desks, and post them in every nook and cranny of the Internet. Motivational and whimsical quotes appear daily in newspapers and magazines, and they’re a great way to get attention on Facebook too. Let your quotes inspire your audience. Try to make your quotes relevant and topical to your audience/customers. If you find a quote that resonates with you and your business, that’s a good start and a good guide.
2. Ask a Question
Asking a question is a great way to increase engagement that doesn’t require searching or resources. You just have to ask. A divisive question is often the best way to go, because it stimulates conversation amongst your audience. Ideally, choose a question that divides your readership on the issue/product rather than one that divides them from you because you asked it. A best practice for asking questions for engagement on Facebook: Keep it short, most people are eager to get into a conversation, but they prefer a fun one. Make your posts more engaging by making them interactive.
A tip is an idea that doesn’t require much new thought. It’s a helping hand in dealing with an issue or product or service you’ve already identified and are working on. As such, it’s a great way to generate engagement on Facebook. Tips are engaging because they’re relevant to your audience’s needs and concerns; which makes your audience more likely to react.
4. Less is More
Overly long or complex messages lessen engagement rates as studies show that they are liked and commented on less than shorter, more succinct messages.
Stick to the point and the old adage that less is more. Test different lengths to see what works best for you, but shorter messages that don’t get cut off with a “read more” link are much easier for people to read and react to.
5. Use Less Informative Content
Informative content, especially content that talks about price, deals, or product features, tends to have a negative impact on engagement. Mixing in persuasive content with the informative content within the same message can stem the negative effect on engagement.
Carefully review your messaging next time you want to share promotional content.
Is there a way you can add a more interesting hook? Can you be subtle in your messaging to promote your content in a less overt way or can you add in an emotional hook to relate to your audience and captivate their interest?